My Purpose
I believe in owning a business, and in being in control of your own future. It doesn't come easy and it doesn't come free. The moments of despair are real. Every time I help someone see that clearly and keep going through one, that's the impact.
Conversations
I'm CEO of HorsePower Brands, a multi-brand home service franchise platform. Building it meant learning most of this the expensive way, and along the way I sat down with people who asked the real questions.
What actually worked. What it cost. What I'd do differently with the same hand. It's collected in one place, and it's the fastest way to work out whether I'm any use to you before you reach out.
The HorsePower Journey →Is the life you're building the one you actually want?
That question is too big to answer straight, so Live SEVEN breaks it into seven: your health, your head, your people, your time, your money, your impact, your next yes. Seven honest answers. Measured against no one. Not your parents' view. Not anyone else's.
YouVSYou.
Everything else runs on this one. You don't get a second, and the one you have keeps an honest record of how you treat it.
The dimension nobody else can see. Managing the fire without extinguishing it, and being honest about which one you're doing.
The people who warm and are warmed by what you're building. The table. The ones whose lives are genuinely different if you're not at it.
Time, choice, and the space to live it your way. The line where open water meets open sky, and nobody else deciding how close you get to it.
Fuel, not the finish line. What funds the life rather than the reason for it. Planted, tended, left to compound.
The legacy lens. What you build that remains when you're gone. Depth rather than surface, and worth being measured by.
Say yes. Squeeze every ounce out of this life. The reward at the end of one pursuit and the invitation to the next.
Live SEVEN is black and white. Color only appears when you step inside a dimension. Step in.
liveseven.ai →My Top 10
Books that actually changed how I run something or how I live. Not a reading list to look impressive. The short version of what I'd say if you asked me over coffee.
Mental HealthWhen nothing sticks
You don't rise to your goals, you fall to your systems. The most useful book here for anyone who keeps starting over on Monday.
Business OwnershipWhen you are the business
Why the best technician makes the worst owner. If you can't take a week off without everything stopping, start here.
Business OwnershipWhen the team pulls apart
An operating system for a company that has outgrown being run out of your head. Meetings, numbers, accountability. All of it made boring on purpose.
ImpactWhen you're the ceiling
Your business can't outgrow you. This is the one Maxwell to read if you only read one.
RelationshipsWhen the pipeline is empty
Unglamorous, uncomfortable, and the difference between a good year and a bad one. Nobody wants to hear it, which is why it works.
RelationshipsWhen the conversation matters
Negotiation as listening rather than winning. Changes how you handle a price objection and how you talk to your kids.
Business OwnershipWhen everything is busy and nothing moves
A novel about a factory that teaches you to find the one constraint holding everything else back. Every business has one.
Business OwnershipWhen good is the enemy
What separates companies that last from companies that were briefly hot. The discipline is the whole point.
Mental HealthWhen the days run you
Old, unfashionable, still right. Start with the difference between urgent and important and it'll cost you a week of bad habits.
Mental HealthWhen your gut keeps being wrong
How your own mind talks you into bad calls. Slower going than the rest, and worth it.
Start wherever you're weakest, not wherever you're most curious.
All 55 books →Outside the work
One hard thing, once a year. Four fourteeners in a day, a canyon rim to rim, national parks with my family. Work hard, play hard. The second half is not optional, and it's the part most operators quietly give up first.
See the record →If you're stuck
Reach out.
I'd rather have a real conversation than watch someone work alone on a problem I've already had. If you're building something, thinking about starting, or wondering whether to keep going. Say so.
Message me on LinkedIn →